项目类型
项目简介
With nearly 650 million subscribers, WeChat is most popular mobile messaging App at present. But it’s far more than only that: During the recent months, WeChat continuously developed into a multi-purpose App, unlocking more and more features of digital life. Due to its popularity, WeChat has also become an important digital marketing tool for brands to connect with consumers. As consumers, when we judge a product or a service, we are heavily influenced by its carefully crafted product packaging. Packaging creates strong visual brand aesthetics and ensures an immediate, and positive, first impression will be projected onto the core target market. Successful packaging design tells consumers a story that connects with them. It is a vehicle for a product to go from the shelf into the shopping cart.Why not use this to your advantage? Companies who focus on their strong visual aesthetics and careful packaging will successfully project a positive brand and professional image onto their target market. The visual image that you project onto the outside world reflects work ethic and your core values.But many companies are struggling with the question on how to make use of WeChat’s potential in order to create value and measurable return. In this talk, Warren Teh, founder and Director of Biz N Consumer Solution Pte Ltd, will introduce the characteristics of WeChat and introduce marketing strategies, illustrated with various case studies.
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Brian高兴 赞过这个项目
项目类型
项目简介
With nearly 650 million subscribers, WeChat is most popular mobile messaging App at present. But it’s far more than only that: During the recent months, WeChat continuously developed into a multi-purpose App, unlocking more and more features of digital life. Due to its popularity, WeChat has also become an important digital marketing tool for brands to connect with consumers. As consumers, when we judge a product or a service, we are heavily influenced by its carefully crafted product packaging. Packaging creates strong visual brand aesthetics and ensures an immediate, and positive, first impression will be projected onto the core target market. Successful packaging design tells consumers a story that connects with them. It is a vehicle for a product to go from the shelf into the shopping cart.Why not use this to your advantage? Companies who focus on their strong visual aesthetics and careful packaging will successfully project a positive brand and professional image onto their target market. The visual image that you project onto the outside world reflects work ethic and your core values.But many companies are struggling with the question on how to make use of WeChat’s potential in order to create value and measurable return. In this talk, Warren Teh, founder and Director of Biz N Consumer Solution Pte Ltd, will introduce the characteristics of WeChat and introduce marketing strategies, illustrated with various case studies.
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还没有评价
Brian高兴 赞过这个项目
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