项目类型
项目简介
This qualitative, single case study research analyzes the stakeholder relationshipcultivation strategies employed by LinkedIn China and its sub-brand Chitu. It also examines theextent to which the propositions of stakeholder theory and relationship management theory areapplicable in a Chinese public relations context. Observations were made through analysis ofdocumentation, interviews, direct observations and participant-observation. The results show thatstakeholder theory and relationship management theory alone could not adequately explain theways in which LinkedIn China and Chitu establish and maintain relationships with theirstakeholders. This research discovered that additional theories are needed to explain LinkedInChina’s success in relationship building. These theories include the Arthur W. Page Society’sBuilding Belief Model and its Page principles; moreover, relationships between LinkedIn Chinaand its stakeholders were forged and cultivated through CEO communication, personal influence,and issues management. The study also reviews how Guanxi, as an evolving cultural factor,affects LinkedIn China’s decision-making and public relations strategies. Finally, this studyoffers practical insights for foreign organizations that need to nurture relationships withstakeholders in China.
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Brian高兴 赞过这个项目
项目类型
项目简介
This qualitative, single case study research analyzes the stakeholder relationshipcultivation strategies employed by LinkedIn China and its sub-brand Chitu. It also examines theextent to which the propositions of stakeholder theory and relationship management theory areapplicable in a Chinese public relations context. Observations were made through analysis ofdocumentation, interviews, direct observations and participant-observation. The results show thatstakeholder theory and relationship management theory alone could not adequately explain theways in which LinkedIn China and Chitu establish and maintain relationships with theirstakeholders. This research discovered that additional theories are needed to explain LinkedInChina’s success in relationship building. These theories include the Arthur W. Page Society’sBuilding Belief Model and its Page principles; moreover, relationships between LinkedIn Chinaand its stakeholders were forged and cultivated through CEO communication, personal influence,and issues management. The study also reviews how Guanxi, as an evolving cultural factor,affects LinkedIn China’s decision-making and public relations strategies. Finally, this studyoffers practical insights for foreign organizations that need to nurture relationships withstakeholders in China.
大家的评价
还没有评价
Brian高兴 赞过这个项目
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