一项定性研究，分析领英中国如何在中国公共关系背景下培养利益相关者关系，并评估相关理论的适用性。
摊主
This qualitative, single case study research analyzes the stakeholder relationshipcultivation strategies employed by LinkedIn China and its sub-brand Chitu. It also examines theextent to which the propositions of stakeholder theory and relationship management theory areapplicable in a Chinese public relations context. Observations were made through analysis ofdocumentation, interviews, direct observations and participant-observation. The results show thatstakeholder theory and relationship management theory alone could not adequately explain theways in which LinkedIn China and Chitu establish and maintain relationships with theirstakeholders. This research discovered that additional theories are needed to explain LinkedInChina’s success in relationship building. These theories include the Arthur W. Page Society’sBuilding Belief Model and its Page principles; moreover, relationships between LinkedIn Chinaand its stakeholders were forged and cultivated through CEO communication, personal influence,and issues management. The study also reviews how Guanxi, as an evolving cultural factor,affects LinkedIn China’s decision-making and public relations strategies. Finally, this studyoffers practical insights for foreign organizations that need to nurture relationships withstakeholders in China.
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